Search for the Next Gull Athlete
As senior designer & art director at Amplifier Design I created the hero creative for the “Search for the Next Gull Athlete” campaign, created to build awareness of the Gull NZ brand and sponsorship programme. Entrants were encouraged to create and submit an original video via a landing page on the Gull website, to let Gull know why they should be the next Gull Athlete.
I designed the creative to inspire entries from athletes who would fit Gull's sponsorship strategy. I also designed street posters, digital ads (Google & social media), flyers and Gull discount vouchers, and was heavily involved in the planning, management and rollout of the campaign which saw over 140 entries submitted, 8 finalists, and loads of on-brand, reusable video content generated for Gull's social channels.
I designed the creative to inspire entries from athletes who would fit Gull's sponsorship strategy. I also designed street posters, digital ads (Google & social media), flyers and Gull discount vouchers, and was heavily involved in the planning, management and rollout of the campaign which saw over 140 entries submitted, 8 finalists, and loads of on-brand, reusable video content generated for Gull's social channels.
