Phronesis Brand Identity
Australian PR Consultancy, Allison Advisory Group, approached me with a clear goal in mind: growth. With a growing client base of large corporate and financial businesses, they needed an identity that would instil confidence in future decision-makers.
After settling on the new name 'Phronesis', meaning 'the application of practical wisdom', I worked with founder Shane to identify a clear brand strategy and direction, and to deliver a flexible identity that's "premium, clever, confident, scalable and practical – with just a little bit of mystique".
